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Adrianna Huffington on Online Media

Posted on 11. Apr, 2011 by How To in All How To Videos, Business

Adrianna Huffington is asked about her view on the idea that she directly competes with print media via her online media source – The Huffington Post.  With her arms folded tightly across her torso (it must have been cold in there), Huffington states that she doesn’t wake up every day thinking about the competition.  But what DOES the online media guru think about?

The answer is that she thinks about a lot.  While sources like The Washington Post, USA Today, and others might be a little ahead in the numbers, she cautions against journalism platforms backtracking into the old way of communication.  She says that just like “man can never step into the same river twice” nor can a print or online journalism source revisit old practices.  She says that new media is promiscuous, in a good way, in that it is very reciprocal and, in a word, EVERYWHERE.

She points out that The Huffington Post provides tons of links to these more traditional media outlets, and that those are links that these outlets can monetize.  The basic idea is that the more “promiscuous” new media can be, the more that can be accomplished.

Tags: Adrianna Huffington, Huffington, Huffington Post, marketing, Online Media, web saavy