In this video, Susan Wilson Solovic from sbtv.com interviews Andrew Field, who runs an online printing company and is known to be a pretty good boss. He believes that brochures and cards can absolutely be a part of your marketing strategy, but that you can achieve a professional looking end product without paying thousands of dollars to a graphic designer.
Customization is key, but lots of times it is price prohibitive to obtain a totally customized piece. There are other options, like using stock photography, templates, and more where you can input your own information. Field warns against using just any image in your printing – most pictures on the web won’t work because they do not have high enough resolution.
Field says that studies say that large images are considered more professional looking in brochures. For business cards, Field says it’s very important to put pertinent information on your business card, but not to cram too much onto the small rectangle. Use the back if you have to.
Field says that the business you’re in dictates whether or not you need your photograph on your business card. He thinks that no matter what, it’s important to make your business card stand out with color. He also advocates using a heavy card stock is very important.