How To Videos » Business http://www.ihowtovideos.com Sat, 21 Jan 2012 19:32:46 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 How to Leave a Lasting Business Impression http://www.ihowtovideos.com/how-to-leave-a-lasting-business-impression/ http://www.ihowtovideos.com/how-to-leave-a-lasting-business-impression/#comments Fri, 19 Feb 2010 19:57:44 +0000 How To http://www.ihowtovideos.com/?p=11 Dunlop Tires really took brand awareness and loyalty to a whole new level at the latest SEMA Show. SEMA (Specialty Equipment Market Association)is an organization that serves “the Motor Vehicle Aftermarket” and deals with large and small businesses. The SEMA Show is the end-all, be-all of specialty automotive specialty products. Open only to industry professionals, the SEMA Show is where to find the newest, hottest, most radical inventions in aftermarket auto parts, components, and and tools. Dunlop Tires knows how to make an impression at a trade show. With a large booth space and a live DJ spinning high-energy tunes, professional tattoo artists were set up to give free Dunlop-branded tattoos (the one with the skull was most popular) and free sets of tires. Get a tat, get some tires. Sounds like a pretty good deal, as long as you’re loyal to the brand!

How to video posted by BSFreeMarketing.com, marketing advice.

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]]> http://www.ihowtovideos.com/how-to-leave-a-lasting-business-impression/feed/ 1 How to Incorporate Brochures and Cards into Your Marketing Strategy http://www.ihowtovideos.com/how-to-incorporate-brochures-and-cards-into-your-marketing-strategy/ http://www.ihowtovideos.com/how-to-incorporate-brochures-and-cards-into-your-marketing-strategy/#comments Mon, 13 Sep 2010 12:41:30 +0000 How To http://www.ihowtovideos.com/?p=16857 In this video, Susan Wilson Solovic from sbtv.com interviews Andrew Field, who runs an online printing company and is known to be a pretty good boss.  He believes that brochures and cards can absolutely be a part of your marketing strategy, but that you can achieve a professional looking end product without paying thousands of dollars to a graphic designer.

Customization is key, but lots of times it is price prohibitive to obtain a totally customized piece.  There are other options, like using stock photography, templates, and more where you can input your own information.  Field warns against using just any image in your printing – most pictures on the web won’t work because they do not have high enough resolution.

Field says that studies say that large images are considered more professional looking in brochures.  For business cards, Field says it’s very important to put pertinent information on your business card, but not to cram too much onto the small rectangle.  Use the back if you have to.

Field says that the business you’re in dictates whether or not you need your photograph on your business card.  He thinks that no matter what, it’s important to make your business card stand out with color.  He also advocates using a heavy card stock is very important.

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]]> http://www.ihowtovideos.com/how-to-incorporate-brochures-and-cards-into-your-marketing-strategy/feed/ 2 How to Print on Canvas http://www.ihowtovideos.com/how-to-print-on-canvas/ http://www.ihowtovideos.com/how-to-print-on-canvas/#comments Fri, 09 Jul 2010 12:47:54 +0000 How To http://www.ihowtovideos.com/?p=16310 Is it a painting?  Or is it a photograph?  Screenprinting on canvas is a new practice that creates visually striking images for art, for commercial displays and tradeshow displays, and for many other purposes.

Randy Hufford tells us all about the process of printing on canvas – what is involved, how to treat the canvas for different visual effects, and even how to turn the piece into a museum-grade artifact.  He goes over the different products you can use to get the best color saturation, how to apply gloss or metallic effects to the art, and more.

These products also make the canvases non-yellowing, resistant to cracks, and of archival quality.  On a molecular level.  How cool is that?  Printing on canvas is a very cool thing.

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]]> http://www.ihowtovideos.com/how-to-print-on-canvas/feed/ 1 How to Understand Marketing and Branding http://www.ihowtovideos.com/how-to-understand-marketing-and-branding/ http://www.ihowtovideos.com/how-to-understand-marketing-and-branding/#comments Mon, 05 Jul 2010 12:44:39 +0000 How To http://www.ihowtovideos.com/?p=16133 Who better to explain marketing and branding than a professor of marketing?  In this video, Professor Malcolm McDonald presents the key elements of world class marketing, which include (taken off the slideshow at the beginning of the video) “profound understanding of the market-place” among many other wonderful pieces of information.

Before you spend a bunch of money on your logo and your tradeshow display, first you have to understand WHO your market is.  That means making a market map, and realizing that 80% of the decisions are made by 20% of the people.  Who are those 20%, and how can you market to them?

Professor McDonald offers a no-holds-barred, very dry explanation of marketing in a surprisingly entertaining way.  If you want to hear it straight, unfiltered, and honest, watch this video.

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]]> http://www.ihowtovideos.com/how-to-understand-marketing-and-branding/feed/ 1 How to Understand the Concept of Company Branding http://www.ihowtovideos.com/how-to-understand-the-concept-of-company-branding/ http://www.ihowtovideos.com/how-to-understand-the-concept-of-company-branding/#comments Sun, 20 Jun 2010 12:41:27 +0000 How To http://www.ihowtovideos.com/?p=12923 What is a brand?  What conveys your brand to your customer?  Is it your choice of trade show display?  Is it your logo?  Is it your selection of promotional products?  Is it your company slogan or tagline?

Simon Middleton is a UK-based branding consultant, and he takes the time in this video to explain what Brand (with a capital B) really is.

Middleton tells us that a brand is the “collection of meanings we carry in our heads and hearts” about a particular organization.  That the brand does not belong to the board members of a company, but to the public that is exposed to that brand.  Furthermore, he says that until you figure out what you want people to FEEL about your brand, you can’t market it, because you’re not marketing anything.

So, it would seem that it takes some corporate soul-searching to figure out what it is you want to market.  Once you figure that out, you can market till your heart’s content.

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]]> http://www.ihowtovideos.com/how-to-understand-the-concept-of-company-branding/feed/ 1 Adrianna Huffington on Online Media http://www.ihowtovideos.com/adrianna-huffington-on-online-media/ http://www.ihowtovideos.com/adrianna-huffington-on-online-media/#comments Thu, 29 Apr 2010 14:52:40 +0000 How To http://www.ihowtovideos.com/?p=270 Adrianna Huffington is asked about her view on the idea that she directly competes with print media via her online media source – The Huffington Post.  With her arms folded tightly across her torso (it must have been cold in there), Huffington states that she doesn’t wake up every day thinking about the competition.  But what DOES the online media guru think about?

The answer is that she thinks about a lot.  While sources like The Washington Post, USA Today, and others might be a little ahead in the numbers, she cautions against journalism platforms backtracking into the old way of communication.  She says that just like “man can never step into the same river twice” nor can a print or online journalism source revisit old practices.  She says that new media is promiscuous, in a good way, in that it is very reciprocal and, in a word, EVERYWHERE.

She points out that The Huffington Post provides tons of links to these more traditional media outlets, and that those are links that these outlets can monetize.  The basic idea is that the more “promiscuous” new media can be, the more that can be accomplished.

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]]> http://www.ihowtovideos.com/adrianna-huffington-on-online-media/feed/ 1 How To – How Court Reporters Do It http://www.ihowtovideos.com/how-to-how-court-reporters-do-it/ http://www.ihowtovideos.com/how-to-how-court-reporters-do-it/#comments Fri, 26 Mar 2010 17:31:59 +0000 How To http://www.ihowtovideos.com/?p=179 “How do you get it all down?”  This is the most common question that court reporters face.  First off, they address the most interesting part for me – the transcribing machine.  A court reporter explains that the stenotype machine (which is, literally, a shorthand machine)is more like a piano than a typewriter.  To flesh out the analogy, the court reporter speaking says that, like a piano, if you hit one key you play one note, but if you hit multiple keys you can play a chord.  The stenotype machine works the same way.  If you depress multiple keys you can create whole sentences.

The National Court Reporters Association requires trained court reporters to record at 225 words per minute.  Just like on typing tests, those 225 words need to be flawless in spelling, grammar, and accuracy.  Not an easy feat when you’re recording a heated deposition, with lawyers and witnesses talking over one another.  Though the machine makes it easier, it is in no way an easy job.

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]]> http://www.ihowtovideos.com/how-to-how-court-reporters-do-it/feed/ 1 How to Successfully Brand Your Business http://www.ihowtovideos.com/how-to-successfully-brand-your-business/ http://www.ihowtovideos.com/how-to-successfully-brand-your-business/#comments Mon, 08 Mar 2010 13:15:26 +0000 How To http://www.ihowtovideos.com/?p=78 Cambridge Who’s Who put out this information video about branding and marketing in today’s business world. They talked to people from Smug Mug, Honest Tea, and other companies and experts in today’s marketing field and got some good information together for only a five minute video.

In fact, I would likely recommend this video to anyone who wants a quick overview of how to use branding and unique marketing techniques in his or her business. They give great examples of cost effective ways to market your brand, and they run through all the different ways companies have to market themselves.

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